The client shifted an old brand, Mycogen Seeds, to a new brand Brevant Seeds. Instead of rebranding the Mycogen site, we were asked to create a completely new experience.
• Met with the business team to assess the scope.
• Content and asset audit.
• Research competitors.
• Wireframe an initial layout.
• Present to internal team, small tweaks, then client.
• Wires handed off to design.
• Still involved in tweaking the site. Example: analytics were recently pulled
and showed a large drop off with mobile users on the Yield data page. I
redesigned that space to help get the users to the information they wanted
without the heavy scrolling.
A fresh and clean multi-page site with an intuitive user experience.