Kohl's
Strategy, UX and Graphic Design
The women's merch team wanted a destination for exploring all the denim options they had to offer. It had to show all the different styles, brands and outfit pairing options.
• Met with stakeholders for a needs assessment.
• Defined the purpose of the page and the key goals.
• Conducted research on other e-comm sites.
• Created a user flow then went right into a hi-fi prototype. 2 options were made.
• After stakeholder presentation and approval, this was handed off to the development team.
A beautiful and clean user experience which enhanced their shopping experience and led to higher denim sales.
