Bon-Ton
Strategy, UX and Graphic Design
The digital marketing team wanted to start a fashion and beauty blog to engage customers.
• Strategized with the marketing team and blog writers.
• Conducted research on other department store blogs.
• This project went right into a hi-fi prototype which included several pages.
• Upon presentation and approval, this was handed off to the development team.
• After initial development, I was the admin of the site, making edits and supplying creative for the bloggers to post.
A beautiful and narrative space that gave a story with the products and brands from real people.
