CLIENT

UW-Milwaukee

SERVICES

Strategy, UX Design, Front-End Development

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STUDENT LIFE

THE NEED

The Department of Student Affairs wanted a page that current and prospective students could visit to learn what extracurricular activities the university had to offer. This page acts as a portal to send students to the places they want to go to engage with their University.

THE PROCESS

• Met with stakeholders for a needs assessment.
• Defined the purpose of the page and the key goals.
• Conducted research on University and affinity sites.
• Lead a cart-sorting exercise with a group of students which I gained some clarity on what information they are looking for.
• Created a wireframe and worked closely with the content writer to make sure content was appropriate for each space and skimable.
• After stakeholder presentation and approval, I went into development and launch.

THE RESULTS

A great user experience for current and prospective students to get the information they needed quickly and intuitively.

How it came together:
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